SUSTAINABLE TOURISM MALAYSIA

Imagine travel experiences designed to…

Improve livelihoods

Build transformative connections between people and planet

Promote care for local, cultural, and natural heritage

CONSUMER TRAVEL TRENDS

Travel to change

Live like a local, quest for authenticity and transformation.

Travel to show

‘Instagrammable’ moments, experiences and destinations.

Pursuit of a healthy life

Walking. wellness and sports tourism.

Solo travel & multigenerational travel a healthy life

As a result of aging population and single households.

Rising awareness on sustainability

81% of global travelers confirm that sustainable travel is important to them (Booking.com 2022 Sustainable Travel Report)

Latest Guide

Learn Local: New Tours in Old Town

By Ansell Tan From sleepy rows of decaying shophouses more than a decade ago to today’s congested streets thanks to thriving tourism operations, Ipoh Old Town has experienced a revival…

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Adventure in Borneo, An A-Z Guide

Shavez Cheema and the team over at 1Stop Borneo have spearheaded the production of this comprehensive travel guide with over 180 destinations all across the island. The idea of this…

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Destination Management: Wang Kelian Case Study

In an era of increasing globalisation and ease of travel, destination management is increasingly important. As travellers seek unique experiences and authentic encounters, destinations must adapt and plan strategically to…

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