FRIM’s Dr. Huda Farhana discovers her calling nurturing local communities to take an active role in conservation while creating an alternative livelihood in sustainable tourism.
Dr. Huda Farhana atop a mountain. Photo Credit: Dr. Huda Farhana
“Travel, but tread lightly. Discover the world’s wonders, one mindful step at a time.”
These heartfelt words reflect Dr. Huda Farhana’s deep commitment to fostering a responsible and compassionate approach to tourism. As a senior research officer at the Forest Research Institute Malaysia (FRIM), Dr. Huda is not just a scientist but a passionate advocate for sustainable tourism that uplifts communities, respects indigenous cultures, and protects Malaysia’s natural heritage.
For Dr. Huda, the essence of sustainable tourism lies in the balance—ensuring that while travellers immerse themselves in the beauty of the world, they also contribute to its preservation. It was her initial interest in social forestry—the management of forests by local communities for subsistence, trade and culture—that piqued her interest in sustainable tourism and the potential it has to be economically advantageous for the stewards of the environment.
Dr. Huda speaking at a National Social Forestry Seminar. Photo Credit: Dr Huda Farhana.
Dr. Huda wishes for Malaysia to develop into one of the leading nature-based destinations for ecotourism globally. This will provide incentives to enhance biodiversity and preserve natural resources as well as provide a source of income for locals. Ecotourism can curb poverty and empower local communities by creating employment opportunities while promoting conservation.
A Success Story: Ulu Tampik Waterfall
A prime example of CBET’s impact is the Ulu Tampik Waterfall (UTW) project in Kampung Janda Baik, Pahang. In 2017, FRIM, with Dr. Huda at the forefront, served as a technical advisor for this initiative funded by an international grant. The seven-tier waterfall, known for its pristine waters and lush surroundings, was designated as a protected water catchment area.The stunning waterfall is unique in its water purity and is surrounded by wild forests, creating a beautiful nature landmark and is a popular leisure area which attracts both local and foreign tourists. It is a popular ecotourism location that includes not only nature-based tourism but also agrotourism such as fig, coffee and goat farms.
Working closely with Persatuan Sahabat Alam Tampik Janda Baik (SATJB), FRIM helped implement a CBET model to manage UTW sustainably. By 2020, the area received official approval for ecotourism activities, creating jobs and improving the socio-economic well-being of the local community.
Dr. Huda (fourth from right) along with the Persatuan Sahabat Alam Tampik Janda Baik. Photo Credit: Dr. Huda Farhana.
Today, UTW has blossomed into a thriving ecotourism destination. Visitors can explore its natural wonders through guided nature treks, picnic amidst its scenic waterfalls, or indulge in adventure activities like abseiling and ATV rides. The area also boasts diverse accommodations, from cozy homestays to luxurious glamping sites.
What makes the experience even richer is the local touch—skilled guides share insights about the flora and fauna, and visitors can sample local food, crafts, and other local products. Tourism here is not just about enjoying the scenery, it is about connecting with the culture and the people who call this place home.
Nurturing the Next Generation
To ensure the project’s longevity, SATJB, with FRIM’s support, launched initiatives like the Tampik Junior Rangers (TJR). This programme empowers children, many from surrounding rural areas, to take an active role in conservation; fostering a love for nature among the younger generation. Workshops, short courses, and community consultations further strengthen local engagement, a cornerstone of CBET’s success.
The Tampik Junior Ranger participants and SATJB. Photo credit: Dr. Huda Farhana
Despite its achievements, the project faces challenges. Dr. Huda acknowledges the difficulties in securing sustainable research funding, finding passionate local champions, and curbing unauthorised hiking activities. Yet, her optimism remains unshaken. She lends this emotional support to the community as well. She explains that during the low season of tourism, she reminds the operators to reflect on all the positive experiences that they have managed to facilitate and the people they have met.
Janda Baik is just one of four models of Dr. Huda’s work in CBET in the country, with other project areas including Dabong in Kelantan, Kuala Sat in Pahang, and Gunung Tebu in Terengganu; with no plans of slowing down. She is always on the lookout for untapped potential and inspiring places and stories to further develop the nation’s ecotourism and conservation efforts. Her deep love for the country and her people is evident in her positive outlook and seemingly endless capacity to hit the ground running.
Dr. Huda’s message to travellers is clear and inspiring: “Embrace cultures, respect nature, and uplift communities. Choose sustainable experiences, minimize your impact, and leave only footprints that fade. Let’s journey together, preserving our planet’s beauty for generations to come”.
For more on Persatuan Sahabat Alam Tampik Janda Baik, visit tampikwaterfall.com
Sahabat Alam Tampik on instagram: @tampikecotourism