SUSTAINABLE TOURISM MALAYSIA

Imagine travel experiences designed to…

Improve livelihoods

Build transformative connections between people and planet

Promote care for local, cultural, and natural heritage

CONSUMER TRAVEL TRENDS

Travel to change

Live like a local, quest for authenticity and transformation.

Travel to show

‘Instagrammable’ moments, experiences and destinations.

Pursuit of a healthy life

Walking. wellness and sports tourism.

Solo travel & multigenerational travel a healthy life

As a result of aging population and single households.

Rising awareness on sustainability

81% of global travelers confirm that sustainable travel is important to them (Booking.com 2022 Sustainable Travel Report)

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