SUSTAINABLE TOURISM MALAYSIA

Bayangkan pengalamanan pelancongan yang direka khas untuk..

Improve livelihoods

Membina hubungan transformatif antara manusia dan planet

Menggalakkan penjagaan warisan tempatan, budaya dan alam semula jadi.

CONSUMER TRAVEL TRENDS

Travel to change

Live like a local, quest for authenticity and transformation.

Travel to show

‘Instagrammable’ moments, experiences and destinations.

Pursuit of a healthy life

Walking. wellness and sports tourism.

Solo travel & multigenerational travel a healthy life

As a result of aging population and single households.

Rising awareness on sustainability

81% of global travelers confirm that sustainable travel is important to them (Booking.com 2022 Sustainable Travel Report)

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